Dear Friend,

We are delighted over this opportunity to invite you to be part of the CALIFORNIA BLACK EXPO & DIVERSITY CONFERENCE (CBE) where “A World Of Opportunity Awaits,” scheduled for Friday October 12 through Saturday October 13, 2007 inside the Concourse Community Center in downtown San Diego.

The CBE is being hosted and presented by the Rick Warren company, a statewide community event planning organization that is responsible for such impactive programs as the California Black Sports Hall of Fame; the Black Music Association Academy of America (with Black Music Awards chapters holding presentations each year in Los Angeles, Oakland/San Francisco, Las Vegas, and Sacramento), the Minorities ‘N’ Real Estate Expo (Sacramento and Oakland), the Sacramento Gospel RiverFest Juneteenth Celebration; the California Tour Of Opportunity Young People’s Career Tour,” and the Sacramento Black Expo, where we recently completed our 19th annual mega-event attracting over 50,000 attendees.

In presenting the CBE we will continue our company mission statement to build bridges towards opportunity, so that those who are in search of equal access can enjoy the opportunities provided by those who have opportunities to share. Motivated by this vision we have worked to bring community and corporate America together under the same accord since 1988.

The CALIFORNIA BLACK EXPO & DIVERSITY CONFERENCE is probably one of the most relevant programs that we can present in today’s time. African Americans have maintained a steady course towards achieving equitable opportunities in this nation, especially California. Now, other ethnic groups are beginning to emerge as well, and together we are building a forceful economic conglomerate of hues that account for billions of dollars in consumerism each year.

To assure that our CBE attendees are enjoying equal access to opportunities that can enrich their lives and the lives of their families, we will present key “Pavilions of Success” which will be hosted by companies, corporations, and agencies who can make a difference. Our “Pavilions Of Success” will encompass exhibitors with information on homeownership; wealth building; careers; health care; education and business development. Each of the components are critical to opening doors to opportunity and providing equal access to new opportunities.

CBE will also have exciting entertainment such as the San Diego Sun & Fun Fest Old School Concert; the Catholic Healthcare West “Live Life The Right Way” community workshops; the E Trade Financial University; the “Business Leaders Walk And Talk;” the Teens 4 Peace Youth Summit; Miss Black Expo Essay Competition; our “Soul Brothers-Soul Sisters” Mentoring Program and our own version of the Idol show entitled “I Got Soul….”

Add these events to over 100 exhibitors, numerous workshops, several seminars and our special guests from politics, and entertainment, and you have a major event that will surely bring new opportunities in a variety of means to San Diego and its’ residents.

To achieve all of this we need your leadership. We humbly ask that you become involved with the CBE in some major capacity. The event will be highly advertised on television, daily and weekly newspapers, magazines, radio stations, on the Internet, and in a specially defined grass-roots campaign that will target over 70,000 San Diego residents through churches, community based organizations and membership associations.

In considering the CBE to gain exposure to your brand, goods, services or products; keep in mind that we estimate that three out of every seven African Americans in the San Diego region will hear about the CBE and our “Partners” with over 5,000 expected to participate in our CBE activities leading up to the conference and during the Expo.

We encourage you to get involved and reserve your level of participation today. I have included several items for your review regarding the CBE and hope you find it important to offer inclusion, meet new clients, expand your customer base and conduct outreach into an emerging market base. Please confirm by phoning (619) 602-3639.

Thank you for your consideration, and we look forward to your participation.

Best regards,

Rick Warren, Founder
California Black Expo & Diversity Conference

The “Business-2-Business” Procurement Faire

Here’s A Brief Description Of This Component:

Diversity in business represents opportunity. During the two days of the CALIFORNIA BLACK EXPO & DIVERSITY CONFERENCE business owners, and those who can share business will begin the process of building lasting relationships based on capability and feasibility.;

The “Business-2-Business Faire” is a very special component because it allows those in search of opportunity to meet those who provide opportunity. Businesses ownership among African Americans and other ethnic groups is one of the fastest rising elements of the California’s growth, as over 2000 new companies are started each month statewide. While many of these companies are owned by one or two people, they employ anywhere from 4-10 people. This creates an economy that contributes to each city’s revenue base through taxes and company expenditures.

The “Business-2-Business Faire” will help develop the needs of each major corporation, government agency and companies who are looking to for goods, services and products that are provided by other businesses.

1. Activities In The “Business-2-Business Faire” Include:

• 1. The Diversity Business Development Workshops
• 2. MWBE Specialists
• 3. The Opening Day “Business-2- Business” Mayor’s Networking Hour

Each of the “Business-2-Business Faire” component will serve as an example of how success can be generated though cooperative economics. The growth of any business should include a viable outreach campaign that encourages diversity.

The CBE Health And Wellness Pavilion

Here’s A Brief Description Of This Component:

One of the main purposes of the CBE is to assure that information, resources, and opportunities in medicine, natural remedies and healthcare are shared with those who need the information most.

Most medical experts readily agree that a huge disparity exists among the African American, Hispanic and Asian communities as opposed the general population when it comes to healthcare issues and concerns. Preventive care, adequate medical coverage, affordable prescriptions and resourceful programs are essential to closing this gap in fair and equitable healthcare.

During the CBE we will give hundreds of people the information requested and needed to assist in creating an environment that will enrich the lives of families for years to come. Our cooperative exhibitors will take part in exciting on-site activities and programs designed to inform everyone about their company’s efforts to change the landscape of the industry’s inequities.

The Health & Wellness Pavilion Will Address
A Variety Of Concerns:

On Site Health Screening
Senior Citizen Activities
Free Cardio Workups
Pharmaceutical Advise
Holistic And Natural Healing Methods

Companies taking part in the CBE Health & Wellness will have a huge advantage by showcasing their company’s efforts to serve all people and enrich the lives of families, as to assure good health for years to come.

The International Marketplace: A Shopping Paradise

Here’s A Brief Description Of This Component:

When the doors to the CBE open you can count on hundreds of people heading straight for the International Marketplace area where shopping is like being paradise.

During the two-day event this area will feature a variety of small business owners who have specialty type companies that provide goods, products and services that are essential to the needs of consumers. The multi-Culturalism of this area makes it one of the most inviting aspects of the CBE.

The International Marketplace Will Have Something For Everyone:

• 1. Shopping For Bargains
  2. Live Fashion Shows
  3. The Beauty and Hair Expo
  4. Small Business Development
  5. The Las Vegas Fashion District
  6. Wholesale Pricing On Name Brand Items
  7. Corporate Branding To Consumers

The bottom line of the International Marketplace is really their bottom line. Business exchange will explode as consumers, customers and owners mesh into one huge marketplace of opportunity.

THE CBE EDUCATION EXPO

A Major Component Of The CBE That Will Feature A “Teacher’s Search” Career Faire

Without a doubt one of the main emphasis of the CALIFORNIA BLACK EXPO & DIVERSITY CONFERENCE will be place on education. As a key component of this
two-day extravaganza of opportunity, we will host the 2007 California Education Expo on site.

The Education Expo will consist of universities, colleges, vocational schools, training programs and online education opportunities for teenage students through adults. The purpose of this component is to offer people an opportunity to interact with educational leaders and representatives to further education choices.

Exhibitors in the Education Expo will provide people with information and resources on their programs, enrollment, locations and admissions. We expect most of the exhibitors to have admissions and guidance counselors on site.

Universities and colleges will enjoy an opportunity to reach thousands of potential students as we reach out to high schools and alternative education programs to attract those interested in higher education.

The Education Expo will impact teachers as well as we introduce the “California Teachers Search” job faire as part of this component of the CBE. California offers educators from across the nation opportunities to teach in public and private institutions grades K-12, in our university systems and junior colleges.

By participating in the CBE Education Expo sponsors and exhibitors are allowing the doors of inclusion to open both ways, and wide enough for the future to filled with a diverse brand of leadership through education.

THE HOMEMOWNERSHIP PAVILION

Here’s A Brief Description Of This Component:

First, California, and Southern California cities continue to be the number one choice in America for new home sales, first time buyer’s and relocated buyers. Secondly, prices are still affordable for new and existing home purchases, making it owning a home for the first a remarkable possibility.

For two days the CBE will host the “Living In California Homebuyer’s Faire to give everyone access to those leaders in the real estate profession. This area will consist of 30 different companies who provide expertise in the making the dream of homeownership become a reality.

Mortgage Companies: Take full advantage of the opportunity to meet hundreds of interested buyers, and those looking to refinance an existing property. Your company should work to become the company of choice for these new clients as they learn about your programs, credit requirements and ability to close the deal.

Real Estate Sales Professionals: It is an absolute necessity that you place a professional exhibit space in this area so everyone can become more familiar with your abilities in a crowded industry. Homes for sale can be listed in our CBE Real Estate Guide, you make take attendees to visit property sites and connect with potential new clients.

Developers: With the numerous new community developments throughout the San Diego area, developers must have access to hundreds of potential buyers to sell their homes. As builders continue to find land to develop, buyers are eager to become more acquainted with those companies that are shaping San Diego.

Lenders, Financiers, Community Programs: Banks, financial institutions and specialized programs are essential to home ownership. Banks and major institutions have homebuyer programs loaded with incentives to encourage homeownership, while many civic sponsored programs make it possible for low to moderate income buyers to own their very first home.

The “DreamJob” Diversity Career Faire

Here’s A Brief Description Of This Component:

California has become the “melting pot” of cultures, new communities and new ideals. The state is growing at a rate three times faster than any major growing state in the nation, and more and more “emerging talents” are calling California home.

This transition in population is bringing the most talented job and career candidates to California in search of opportunity. College educated, high skilled and prepared with a proven work history, thousands of these people will be in attendance at the CBE looking to meet representatives from companies, agencies and corporations who are sharing opportunities.

“DreamJob” is a beacon for equal access to opportunity. Capable and qualified candidates will have acumen in a variety of capacities. For companies looking to build a database of candidates, hire and interview on site or just share information, this component of the CBE is the perfect opportunity.

Look At The Excitement Of Sharing Opportunity

• 1. Resume Preparation
  2. Live Interviews
  3. Personal Data Download
  4. Information Services
  5. Success Training
  6. Employment Opportunities

The CALIFORNIA BLACK EXPO & DIVERSITY CONFERENCE is the perfect exhibit area for companies to strengthen their diversity outreach and assure a highly capable candidate pool.

The International Marketplace: A Shopping Paradise

Here’s A Brief Description Of This Component:

When the doors to the CBE open you can count on hundreds of people heading straight for the International Marketplace area where shopping is like being paradise.

During the two-day event this area will feature a variety of small business owners who have specialty type companies that provide goods, products and services that are essential to the needs of consumers. The multi-Culturalism of this area makes it one of the most inviting aspects of the CBE.

The International Marketplace Will Have Something For Everyone:

1. 1. Shopping For Bargains
   2. Live Fashion Shows
   3. The Beauty and Hair Expo
   4. Small Business Development
   5. The Las Vegas Fashion District
   6. Wholesale Pricing On Name Brand Items
   7. Corporate Branding To Consumers

The bottom line of the International Marketplace is really their bottom line. Business exchange will explode as consumers, customers and owners mesh into one huge marketplace of opportunity.

Partnership Opportunity Level One

One Expo Corporate Standard Exhibit Suite Area (10x10 professional booth, one six foot table, two chairs)

Your company will have the name, telephone and contact person listed in the CBE “Days Of Diversity” Magazine Presented To Each One In Attendance

Your company will receive four parking admissions per day

Two representatives will be allowed to attend the exclusive “Business -2-Business” VIP Networking Mixer

Your company will have an EXPO booth in the CBE Pavilion of your selection

Features Of This Level: Corporate Standard Exhibit Suite; Corporate Listing; Pavilion Placement;

Cost Of This Level: $1000.00

Partnership Opportunity Level Two

One Executive Exhibit Suite Area (15x15 professional booth, one six foot table, two chairs, electricity, lunch for two people each day)

Your company will have a half page 8x 6 advertisement as part of the CBE “Days Of Diversity” Event Magazine

Your company will be listed as a Participating Partner in our Sponsor’s Exhibit Hall

Your company will receive four parking admissions per day

Two representatives will be allowed to attend the exclusive “Business -2-Business” VIP Networking Mixer

As many as two representatives will have reserved seating during one our special workshops/seminars featuring national dignitaries and spokespersons

Your company will have a high visibility placement in the Pavilion of your selection

Features Of This Level: Executive Exhibit Suite; Half Page Ad; Business Mixer; High Visibility Placement;

Cost Of This Level: $1,250.00

Partnership Opportunity Level Three

One Executive Exhibit Suite Area (10x15 professional booth, two six foot tables, four chairs, electricity, lunch for four people each day)

Your company will have a full page 8x 10 advertisement as part of the CBE “Days Of Diversity” Event Magazine

Your company will be listed as a Participating Partner in our Sponsor’s Exhibit Hall

Your company will receive four parking admissions per day

Two representatives will be allowed to attend the exclusive “Business -2-Business” VIP Networking Mixer

As many as two representatives will have reserved seating during one our special workshops/seminars featuring national dignitaries and spokespersons

Your company will have special placement in the Pavilion of your selection

Features Of This Level: Executive Exhibit Suite; Full Page Ad; Business Mixer; Special Placement;

Cost Of This Level: $2,000.00

Partnership Opportunity Level Four

One Executive Exhibit Suite Area (20x20 professional booth, two six foot tables, four chairs, electricity, lunch for four people each day)

Your company will have a full page 8x11 advertisement as part of the CBE “Days Of Diversity” Event Magazine

Your company will be mentioned as a Participating Partner in our Sponsor’s Exhibit Hall

Your company will receive six parking admissions

Representatives (up to four) will be allowed to attend the exclusive “Business -2-Business” VIP Networking Mixer

As many as four representatives will have reserved seating during one our special workshops/seminars featuring national dignitaries and spokespersons

Your company will have primary placement in the Pavilion of your selection

Features Of This Level: Executive Exhibit Suite; Full Page Ad; Business Mixer; Prime Placement;

Cost Of This Level: $2,500.00